M&M's

product on 13 shows · 3 statements across 1 episodes · said 106 times in 28 episodes since 2016

Acquired 64 My First Million 9 the Knowledge Project 6 All-In 6 How I Built This 5 American Optimist 4 No Priors 4 the a16z Podcast 2 20VC 2 BigDeal 1 Capital Allocators 1 Top Founders 1 TBPN 1

Mentions by year, every show

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0040380620162017201820192020202120222023202420252026episodesmentions
03620162017201820192020202120222023202420252026episodes it came up in
007.5315620162017201820192020202120222023202420252026episodesmentions per episode

Acquired 64My First Million 9the Knowledge Project 6All-In 6How I Built This 5American Optimist 4No Priors 4the a16z Podcast 25 more shows

2026 7 mentions in 3 episodes 2 per episode
2025 10 mentions in 5 episodes 2 per episode
2024 72 mentions in 5 episodes 14 per episode
2023 6 mentions in 6 episodes 1 per episode
2022 5 mentions in 3 episodes 2 per episode
2021 1 mention in 1 episode
2019 3 mentions in 3 episodes 1 per episode
2018 1 mention in 1 episode
2016 1 mention in 1 episode

every mention on every show, scene by scene, with the transcript →

3 statements about M&M's, every show

ACQUIRED Assertion Supported
Rowntree's introduced Smarties in Britain years before M&Ms launched in America
“One thing that is undeniably true Is that Roundtree's introduced Smarties to the British market in 1937. So three to four years before M&M's startup in the U.S. And two years before Forrest even leaves the U.K.”
David Rosenthal Dec 16, 2024 ▶ 2:04:03 Mars Inc. - The Chocolate Story (Audio) · Acquired
ACQUIRED Assertion Supported
By 1956, M&M's generated over $40 million as America's top-selling candy
“By 1956, so they start this campaign and call it fifty-fifty-one, so five years later, M&M's have become the biggest selling candy in all of America, doing over forty million dollars in annual sales and growing super fast. Bigger than Snickers, bigger than Mil…”
David Rosenthal Dec 16, 2024 ▶ 2:17:36 Mars Inc. - The Chocolate Story (Audio) · Acquired
ACQUIRED Assertion Supported
Mars passed on E.T. product placement over a $1M co-marketing requirement
“And M&M's passed on the opportunity, because it had to come with a guaranteed million dollars of co-marketing, consumer promotion, trade promotions, displays, featuring E.T. Mars was not down to do that with the M&M's characters, and passed on the opportunity.”
Ben Gilbert Dec 16, 2024 ▶ 3:23:30 Mars Inc. - The Chocolate Story (Audio) · Acquired

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