LTV Math
topic on 1 show · 1 statements across 1 episodes
1 statements about LTV Math, every show
LTV Math Justifies Spending Up to 50% of Revenue on Customer Acquisition
“Consider that most companies limit any affiliate fee they would be willing to spend to five to 10% of sales. Yet, when they are marketing, they use different math. They use LTV math. And all of a sudden, it's acceptable to spend 30 to 50% of revenue on custome…”