LTV math
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 13, 2024 by Alex Lieberman · across every show →
Everything said about LTV math, oldest first
Mar 13, 2024 negative
LTV Math Justifies Spending Up to 50% of Revenue on Customer Acquisition
“Consider that most companies limit any affiliate fee they would be willing to spend to five to 10% of sales. Yet, when they are marketing, they use different math. They use LTV math. And all of a sudden, it's acceptable to spend 30 to 50% of revenue on custome…”