Lipstick

topic on 2 shows · 3 statements across 3 episodes

Top Founders How I Built This

3 statements about Lipstick, every show

All lipsticks fundamentally share just three core ingredients: wax, oil, and pigment
“Like, all lipstick is basically the same. It has its same, like, core ingredients. All of it has a wax, all of it has an oil, and all of it has a pigment.”
Melissa Butler Jul 3, 2023 ▶ 25:03 The Lip Bar (TLB): Melissa Butler (2020)
Makeup consumers show the lowest brand loyalty when purchasing lipsticks
“One of the most important things I learned was that the average woman Wears something color on her lips on most occasions, but she is least loyal to the person who makes her lipstick. Like the average woman who wears makeup is very religious about the foundati…”
Aishetu Dozie Oct 8, 2020 ▶ 8:04 How I Built Resilience: Aishetu Dozie of Bossy Cosmetics
TOP FOUNDERS Assertion Not checkable as stated
Fredrickson: Stowaway Cosmetics passes 100k lipstick units sold
“We're not in the millions yet, but we have passed the 100,000 mark. Actually, with lipsticks, it's the first, first product to make that point.”
Julie Fredrickson Aug 19, 2016 ▶ 13:43 EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

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