Diao: TikTok ads underperformed compared to Instagram for hardware startup Limitless
“In some of the early experiments that we did, we just found that TikTok actually wasn't as performant as channels like Instagram.”
Wilkinson: Wearable AI Will Automatically Populate To-Do Lists and Emails
“And so eventually I haven't gotten there yet, but eventually you'll be able to just have it record your entire day and then automatically go into your to-do list or whatever it is and add to-dos or send emails or whatever you need it to do.”
Shah: Investor in OpenAI, Perplexity, LangGraph, CrewAI, and Limitless
“Investor in OpenAI, perplexity, lane graph, crew AI, limitless, a bunch of them.”
Wang: Wearable competitors Friend AI and Limitless AI lack developer APIs
“Real friend doesn't have an API and then limitless also doesn't have an API.”
Siroker: Second-time founders can recruit far higher-caliber talent
“The caliber of person that I can hire today is far, far better than the person I could have hired, you know, when I started optimizing. So I do think that's a huge factor as well. You can hire much better if you, and certainly if your first company did okay, d…”
Siroker: Startups should compensate employees at the 75th percentile in cash
“You can still pay, you know, 75th percentile in, in terms of cash, and it shouldn't be a huge lifestyle change just because they're joining a startup. I think that's a, you know, 10 years ago, that was this idea that you're exchanging, you know, risk for rewar…”
Siroker: Limitless raised existing salaries after hiring an engineer $30k higher
“We hired somebody, a great software engineer. We thought, wow, actually the market is showing that this person should be 30 K more than the other folks on the team. And so not only did we hire her at that price, but we also raised everyone else's salaries to m…”
Siroker: Limitless let employees sell 25% of vested equity in Series A
“In our series A, we're way oversubscribed. We actually have, we raised our series A over a year ago and we haven't even started spending it. So we had far more investors who wanted to invest than we had you know, capital to sell them. And so I gave our employe…”
Siroker: Limitless has not spent any of its Series A capital
“We actually have, we raised our series A over a year ago and we haven't even started spending it.”
Siroker: Why Limitless refuses to hire candidates straight out of college
“Like we don't hire people straight out of college. We hire people with experience.”
Siroker: Limitless ships faster with 20 people than Optimizely did with 120
“With 20 people today, I feel like we're having a greater impact and ship faster than we ever could with a 120 people and software engineers at Optimizely.”
Siroker: Why Limitless operates without a board of directors
“I've been lucky not to have a board for Limitless.”
Siroker: Limitless rejected 22 $1B offers to accept a $350M Series A
“We had offers, actually, we had 22 offers at a billion dollars. We turned them down and took 350.”
Siroker: Limitless ran all first investor meetings within one week
“Last year, when we did this fundraise, I we did this kind of in public. We put the deck out, and then for any of the people we felt were good finalists, we gave them a calendar link for the first meetings, and those meetings are all one week, so no more than o…”
Siroker: Limitless raised from hundreds of investors, hindering competitors
“One of the benefits side, unintended side benefits of the round we raised I do think kind of made everyone else's job. Who's a founder trying to compete with us much, much harder because first of all, we had hundreds of investors.”
Siroker: He would abandon Limitless hardware if software alone solved the problem
“We're building a hardware, we're building a wearable, If I can solve the same problems I want to solve without them, all for it. I'd be happy to do that. Hardware is hard. It's expensive. It's painful. I would happily give up hardware if I could solve the prob…”
Siroker: Why he regrets not doing Y Combinator for his second startup
“I probably should have. I kind of regret not doing it. I think I was maybe too much pride and ego that I didn't need it. But YC has a lot of gifts to keep on giving, even if you're a second time founder, like work at a startup like office hours. So I am very i…”
Siroker: Why cutting hobbies and social life yields peak personal happiness
“I've cut out basically most of my, I don't spend much time with friends. I have basically no hobbies. You know, I, I'm reminded of this Rick Rubin quote. He's like, I have no technical skills. It's like that, but for my life, like all I do is spend time with m…”