Likability

“You can do something because somebody is really efficient. You will do it more if you like them. And so, it's, people will follow you longer. People will listen to you longer. People are willing to make shortcuts, exceptions. They will make a miracle for you. …”

“If you play for likability in, for example, the new ideas space, that's a path for conformity. Because likability is conformity, and new ideas oftentimes disrupt that”