Lead Scoring

“So it is a category. It's not just a feature, but it's pretty small in terms of it is not a venture scale category. So if somebody came to you and said, hey, I want to build an entire company or lead scoring and I want to raise five million bucks. That doesn't…”

“Existing category, it's kind of sleepy. Meaning it's, I like to say it's the Baltic Avenue of the Monopoly board. It's not the boardwalk or the park place where there's just like, obviously it's super fancy and everybody's in on it. It's super competitive.”

“By choosing an existing product category, which is lead scoring now, we solved a bunch of problems that really I think would have wrecked the ship if we had opened up self-service without doing that.”