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Wensing: Lead Scoring Cannot Support Standalone Venture-Backed Companies

Matt Wensing · Episode 701 | The Long Journey to Product-Market Fit · Feb 20, 2024 · at 20:11

Matt Wensing, founder of Summit, discusses why building a dedicated SaaS business exclusively around lead scoring is insufficient for a venture-backed scale company.

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“So it is a category. It's not just a feature, but it's pretty small in terms of it is not a venture scale category. So if somebody came to you and said, hey, I want to build an entire company or lead scoring and I want to raise five million bucks. That doesn't make sense. It's not big enough, right?”

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