Latent Demand

“Whatever people are doing, if you can make that a little bit easier, then that's just going to be a much better product that people enjoy more. And this is just this principle of latent demand, which I think is just the single most important principle and prod…”

“The way you should be searching for product ideas is this concept of latent demand where people are trying to obtain a particular value and going through a very distortive process to obtain that value. And if you can actually crystallize what their motivation …”

“You go look at the demand that's inbound, and then you look at the latent demand that doesn't exist. That's an immediate way to increase the TAM that you're pursuing without hiring any more people.”