latent demand

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Aug 25, 2024 by Nikita Bier · across every show →

Everything said about latent demand, oldest first

Aug 25, 2024
Insight
Bier: Best product ideas target latent demand where users endure distortive workarounds
“The way you should be searching for product ideas is this concept of latent demand where people are trying to obtain a particular value and going through a very distortive process to obtain that value. And if you can actually crystallize what their motivation …”
Nikita Bier Aug 25, 2024 ▶ 26:35 How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
Feb 19, 2026 positive
Insight
Cherny: Simplifying existing workflows is the most important product principle
“Whatever people are doing, if you can make that a little bit easier, then that's just going to be a much better product that people enjoy more. And this is just this principle of latent demand, which I think is just the single most important principle and prod…”
Boris Cherny Feb 19, 2026 ▶ 47:17 Head of Claude Code: What happens after coding is solved | Boris Cherny
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