Krishna Kumar left GE to start CropIn without a business plan
“And by the way, I didn't have any plan. I just left the job without any, having a proper business plan or Excel seat at how this business is going to ship up.”
Kumar: CropIn adopted a strict policy to never conduct free POCs
“And after that, we always decided that we will never do a free POC and every client paid us. And actually that funded our whole, you know, initial days when we didn't have the funding.”
Startups driving behavioral change should target large enterprises over SMBs
“People say when you are in a startup, go to a smaller companies who can write a check quickly, take a decision quickly. And this was advice I got from many of my mentors, but I went against it. I went to the enterprise because in GE, I know to bring a change, …”
CropIn manages 8 million acres across 52 countries and 400 crops
“And to our surprise, we are in 52 countries today. Almost all the large enterprises are using our product, not only in one country, but in multiple countries, we manage around eight million acres of production on our platform. With 400 different crops and 9000…”
Text advisory outperforms audio calls because rural farmers hang up
“We can do audio also, but you know, what we in our study, what we have found that nobody picks the phone and even somebody picks the phone, they cut because that's the, because it's coming from some number. So, so in order to be more relevant, it's better to h…”
Kumar: True Recruiting Is Learned Pitching Early Vision With No Employees
“When you are hiring the first guy for your company sitting on a one room, 10 by 10, and you are selling a vision of a billion dollar, actually you will learn HR. Because if you are hiring for some, you know, established company, it's easy to hire. But when you…”
Kumar predicts a $100M ARR SaaS company will emerge selling inside India
“That is going to happen.”
Cropin international customers pay an average of $50k per year
“So if you look at our international, international customers pay us on an average you know, 50,000 dollars, some customers have a hundred K, 200 K dollars also.”
Cropin Indian enterprise customers pay an average of around $13k annually
“And if you look at Indian businesses, they are somewhere around 13,000 dollars on an average. But again, there are customers who are at the enterprise level paying more, more than that.”
Kumar: Cropin closed fiscal 2018 at $1.5 million ARR
“So we closed at 2018. We closed March 31st. We closed at 1.5.”
Cropin hits $2.4M ARR and projects $4.5M by March 2019
“So we are at 2.4, and our visibility is to close it at 4.5 million a hour.”
Cropin expects pipeline customers to sign contracts exceeding $1M ARR
“So there are two, three, five, six customers we are talking to, two, three customers will convert, and the ticket size are going to be a north of a million dollar.”
Kumar: Cropin maintains a 1% monthly revenue churn rate
“So, you know, if you look at our value churn is one percent... I think it's monthly.”