KnowBe4
company on 1 show · 14 statements across 1 episodes · said 37 times in 11 episodes since 2017
Mentions by year, every show
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Top Founders 37
2021 3 mentions in 2 episodes 2 per episode
2020 2 mentions in 1 episode
2019 1 mention in 1 episode
2018 10 mentions in 6 episodes 2 per episode
- 927 SaaS Security Company Hits $40m in ARR, $.50c on $1 to Bottom Line
- 1208 Will This $250m+ Valuation Company be DeFacto Security Rating Standard?
- 1016 How He Managed Launching 2 $100m+ Companies At Once
- 944 Why He IPO'd CyberSecurity Company and How He Did $230m in 2017 Revenue
- 940 5000 Enterprises Pay Him $100m+ in ARR To Battle CyberSecurity Threats
- 938 Will 28 Year King of Malware IPO with $130m in ARR in Next 12 months?
- every mention in 2018, scene by scene →
2017 21 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
14 statements about KnowBe4, every show
Sjouwerman made $10M from a prior exit before founding KnowBe4
“I walked out with ten million bucks. I was set for life. I didn't, I'm not doing this for money.”
KnowBe4 makes $2,000 upfront on day one of every new sale
“The CAC is 2600 bucks, the ASP is 4600 bucks, so we make two grand on every sale right at day one.”
KnowBe4 claims a 7x ratio of customer lifetime value to CAC
“If you look at CAC over lifetime value, it is, the ratio is seven.”
KnowBe4's customer acquisition cost is approximately $2,600
“CAC sits at the moment about 2600 bucks.”
KnowBe4 has reached a total headcount of 290 employees
“280. Actually, no, we just got 10 people in today. Two 90.”
KnowBe4 booked $1M in a single day and $12M in Q1
“March 31st was the best day of my professional career. We did a million bucks that day. We did five mil that month, and we did 12 mil in the quarter.”
Cap table: Elephant owns 24%, Mitnick and Sjouwerman under 30%
“Elephant, our VC, owns 24%. Kevin owns just under 30. I own just under 30. And the rest is owned by You know, early employees.”
Sjouwerman gave hacker Kevin Mitnick 50% equity for his expertise
“Anyway four years ago, I said, listen, I can own A hundred percent of a muffin or I can own 50% of a really big pie. So I got in touch with Kevin and I said, I'll give you half the company in exchange for your 30 years of hacking experience. So we did that.”
KnowBe4 bootstrapped for five years before raising an $8M Series A
“No we bootstrapped for the first five years. I basically spent a million bucks building this company. And late, this was December, 2015, we took eight mil in venture capital. Because we wanted basically support and help to go public. Didn't really need the mon…”
KnowBe4 expects to generate $50 million in revenue in 2017
“We're gonna do fifty million in this year, 2017.”