John Nardone
person on 1 show · 4 statements across 1 episodes
On the record as a speaker too: John Nardone across every show, appearances and statements → this page counts the times other people say the name.
4 statements about John Nardone, every show
Machine learning ad targeting is best suited for performance marketers
“There are a lot of circumstances that where machine learning is very, very helpful. Particularly when you're doing pure performance based marketers who are only interested in a pure performance metric and are not as interested about branding or long-term custo…”
Flashtalking is not using AI, releasing first ML tools in 2017
“We are not really using AI today. So we're going to have our first generation of machine learning coming out at the end of this year. But to this point, flash talking has been very focused on heuristic based targeting.”
Ad industry must shift data usage from media buying to creative
“And I think the, we're at this point where we have to remake the whole process of how advertising is created to be able to take advantage of data, not for the buying of media, Which programmatic has sort of already accomplished, but for the purpose of driving,…”