John Nardone
4 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Nov 11, 2017 by John Nardone · across every show →
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Everything said about John Nardone, oldest first
Nov 11, 2017
Machine learning ad targeting is best suited for performance marketers
“There are a lot of circumstances that where machine learning is very, very helpful. Particularly when you're doing pure performance based marketers who are only interested in a pure performance metric and are not as interested about branding or long-term custo…”
Nov 11, 2017 positive
Ad industry must shift data usage from media buying to creative
“And I think the, we're at this point where we have to remake the whole process of how advertising is created to be able to take advantage of data, not for the buying of media, Which programmatic has sort of already accomplished, but for the purpose of driving,…”