Jo Malone
person on 1 show · 16 statements across 1 episodes
On the record as a speaker too: Jo Malone across every show, appearances and statements → this page counts the times other people say the name.
16 statements about Jo Malone, every show
Brands need permanent physical storefronts rather than temporary pop-ups to convey warmth
“If you invite someone home to your brand, it's got to have four walls. You've got to feel the warmth of that brand.”
Jo Malone's second fragrance company bled money with zero sales initially
“Every single day I sat and I regretted building this business. Because it was bleeding money, number one, and I had no sales, number two.”
Jo Malone remains legally barred from using her name in beauty products
“I couldn't use Jo Malone. I couldn't, I still can't. I'm able to use it as the person and as my voice, but I'm not able to use it in any other capacity in, in beauty or whatever. But I was allowed to use Jo.”
Jo Malone endured a miserable five-year non-compete after leaving her namesake brand
“I'd signed five years of shackles, and it was the most miserable five years of my life.”
Chemotherapy temporarily destroyed Jo Malone's legendary sense of smell
“The chemo had taken my sense of smell. I hadn't told anyone that, and I couldn't smell properly.”
Jo Malone required capital, distribution expertise, and passion from her acquirer
“I was looking for three things. I was looking for people with deep pockets. I was looking for the financial bit, but I needed someone to teach us about distribution because we could see that distribution was a key and it was probably one of the things we were …”
Jo Malone hired people to carry empty branded bags around NYC
“We employed people to walk around New York City holding 10 empty Jo Malone bags for the month and the six weeks run up to opening in Bergdorf Goodman, and by the time we did, everybody had seen these Jo Malone bags, which had nothing in them, and everybody tho…”
Product quality is pointless in new markets without proactive advance buzz
“There's no point taking any brand or any product to any part of the world, no matter how brilliant it is, if no one knows it's there. So, you have to create this buzz, and you have to create the voice, and you have to create the wantability.”
Beauty conglomerates acquire indie brands because massive budgets cannot replicate founder authenticity
“Today they're certainly not, they're the They're the brands where everybody, you know, the big guys want to buy them, because they can see that we had created things that they, with all their money, and all their teams, and all their budgets, could not create.…”
Industry skeptics incorrectly predicted Lime Basil and Mandarin fragrance would fail
“And I remember someone saying to me, no one's going to buy a fragrance called Lime, Basil and Mandarin. And I remember looking at them and saying, why not? That's what it is. Why are we pretending to call it something it's not? Well, they were wrong. It did.”
Small-batch skincare is easy, but scaling production is significantly harder
“Do you know what making 10 to 12 pots of face cream is easy? It's when you scale it. It's when you get to a hundred pots and five.”
Jo Malone accidentally assumed full liability for her mother's business debt
“But alone to me, I signed something that made me responsible for all the debt, so as I walked out of that door as a young woman, newly married, thinking, I'm, you know, gonna start again, little did I know that I was gonna have debt that I would have to pay of…”
Jo Malone discovered her extraordinary sense of smell working at a florist
“What I noticed that I had, that my sense of smell was something that was very extraordinary. I didn't realize To what extent, but I would pick up the flowers, and I'd say, I'd smell the bottom of the end of the thing, and the top of the tulip, and I'd say, the…”
Jo Malone ran her household and sold skincare alone for a year
“For a year, I managed on my own. I made sure that my sister went to school every day, I'd take her, and then I'd come back home, nurse my mum, bath my mum, give her a breakfast, make the face creams up, get on the train with a shopping trolley. I'd go up to th…”
Jo Malone: Weekend market stall needed three painting sales daily for food
“I knew that we had to sell three paintings every single day, because I knew if we didn't, we wouldn't eat.”