Jeff Weinstein

“We will do the work the night before it's due. So let's just make it due tomorrow. Can we turn tomorrow into today? So just optimistically seeing if we can just inject energy to go, go, go has produced surprising results. And I think it ignites in other people…”

“People don't really get out of bed for their second problem, right? They get out of bed for their first problem and you have to carefully listen and not pitch your customer or your prospective customer as you're trying to trying to figure this out.”

“Via silence, you can just create your roadmap pretty quickly and drop a lot of the long UXR, long survey, long build cycle approach.”

“You don't need 10,000 of those people to talk to. If you're text message friendly with five or 10 of those, you are going to have so much direct signal about where to go that you kind of forget how you did it in the past.”

“We had this bug in which for a handful of our legal docs, they were handing out, let's say, 25 shares rather than 25% of the shares. We dropped the percentage sign, and thankfully, a founder noticed this in the docs and tweeted about it.”

“Do you mind sending me an email with three to five bullet points about the details of how you got to this issue? And that's not a 30 minute meeting. Don't need to blow up your whole life to get on the phone with them. It's not a huge homework assignment to the…”

“We ran our first program, we got 65 videos, which we did we found dozens of issues, which we did It was an incredibly valuable use of our time, and it really came from just a single tweet.”

“I just set a rule, which was we discount all of that feedback from our friends to zero. Like that is not of interest to us. It doesn't, we don't even write it down. It's not part, it's just not part of what we're talking about at all. We're only interested in …”

“And then the paying part is a forcing function because, again, even with Sarah, because you're paying attention to her and solving her problem a bit, she'll say, of course, oh, this is great. I want feature X, Y, and Z. Can it do one, two, and three? Naturally…”

“I encourage people to take an improv training class or two, just to get people out of their skin a bit.”

“If we're super serious about this, send us a million dollars. Like wire us a million dollars. We'll happily wire it back anytime you need it, but let's actually Put some stake in the ground about the value. And I find that in the cases in which they're like, w…”

“And even at Stripe scale, I've heard our founders somewhat push this methodology on us, where you, one from the outside might think, well, it's a 8000 person company. Surely they have just regular ways of building things for larger customers. And like, we too …”

“Ask them about their regular life as a human. You know, what did you do yesterday? And they'll be like, oh, at work? I'm like, we're not. Whatever. And people just, they'll start to spill. They'll just start to spill and eventually they'll get to their biggest…”

“And over about 18 months, we took that number from 15% to 85.”

“And I think you have to find a measure by which it speaks directly to the, to what the customer wanted, and that if you by accidentally leaked your dashboard to them, your customer would be ecstatic to learn that that's what you were measuring the whole time.”

“And I think for almost any scale business, if you are bored one day and you're not sure what to measure, just make a user having a bad day chart, omit a log line and count it as a bar chart. And then anybody else can add their own bar chart on top of it. And s…”

“The brevity and the focus and the customer Mindset built into the chart name can become currency inside the company. It's like, oh, I'm working on making the, like this chart go up and it feels good to just say the name out loud rather than some complicated un…”

“In fact, we can measure at Stripe the usage of our dashboards by team, and so we can see which teams are themselves looking at their own metrics, and that is an incredibly useful predictor of how on the same page they are and how customer obsessed they are.”

“My rule is if it's not on gometrics, I'm not going to look at it.”

“And we have done more than 25 of these at Stripe thus far in the last, just this year, last few months of 24. More than 250 people have gone, like, participated in a study group”

“So I feel when people think, oh, you know, product quality and craft has some limit towards business value. Like there's some asymptote that you have to be like, well, kind of product plate time quality is over. We need to talk about business. It's like, let's…”

“Best is if it's you and you're your own customer. Okay. Second best would be sitting right next to the customer in the outside world. And then like, okay, fine. I'll take a third best, which is pantomiming the customer. And with a zero with enforcing, you don'…”

“When this podcast airs, I guess today it will be true that when you go to start a company on Atlas, it will just be a single click. You go to type in your friends' names, how, what the name of the company will be. It'll tell you if it's available automatically…”

“And two, I think it also causes us to build better software in that we now need to evaluate If something's actually working because it's happening externally, whereas when you build it yourself, again, you have this natural feeling, well, we built it. It must …”

“More than 20% of multi multi-founder teams have at least one founder from another country.”

“It's majority women and we have more, more diversity to hire, but we were just very intentional to make it a team that had diverse perspectives.”

“It's not a down funnel problem. It is an up funnel problem and where you have to just make sure that for each role you're comfortable with the outlet, like with the distribution of people and backgrounds in your candidate pool and go from there.”

“You are one of the best people I've ever worked with at solving problems three through a hundred, but I need you stuck on problems one and two.”