Kellogg: Madwire seeks $100M+ on balance sheet for M&A strategy
“It'd be nice to have a hundred million or more on the balance sheet that we could work with.”
Kellogg Confirms He and His Father Own About 60% of Madwire
“Yeah. About 60. Yeah.”
Madwire Reaches Approximately $8 Million in Monthly Recurring Revenue
“MRR today is right around eight million, right in that range.”
Kellogg: SMB software point solutions are falling behind all-in-one platforms
“Point solutions are sort of a dying game now. And all those point solutions are You know, they're falling behind because there's more and more platforms that do everything.”
Kellogg: Madwire seeks an investment partner to fund software M&A rollups
“We are looking for, you know a possible new partner that sees in that vision and buys into that that would be excited about that for additional gunpowder, but we have no shortage of opportunities. We have a huge list of opportunities. We're actively talking wi…”
Kellogg: Madwire Has About 20,000 Total Paying Customers
“Total customers paying. Yeah, that's about 20,000.”
Kellogg: 80% of New Madwire Customers Sign Up for Marketing Programs
“80% of our new customers do sign up for a marketing program.”
Kellogg estimates Madwire had $15M-$20M ARR during 2014-2015 raise
“Revenue at that time was, I feel like our recurring was like fifteen million a year or something like that, maybe 20, right in that range.”
Kellogg recalls Madwire's 2014-2015 valuation around $40M
“I think it was in like the forty million range, right in that area.”
Madwire raised $7.5M in its initial outside funding round
“Seven million. Yeah. Seven and a half. Yeah.”
Madwire was fully bootstrapped for its first five years
“And we were for the first five years legitimately.”
Kellogg: Madwire has not raised additional capital beyond its initial $7.5M
“We've not.”
Kellogg: Tolerate weak employee performance only if attitude and effort remain high
“The way that we rate employees now, which is attitude, effort, performance. If the attitude and effort are good, we'll be very long suffering on performance. If either one of those is very short leash, so it's kind of a short leash, long leash look at it.”
Kellogg: Madwire distributes monthly revenue sharing to every single employee
“Yeah, we do do a revenue share every month and that's to the entire company, even without stock options.”
Kellogg: Madwire reserves 10% option pool for leadership
“There is a small pool that we've set aside for leaders. And so we give them stock options when you move into leadership. And so that it's about 10% is what the pool is.”