Jack Conte: Breaking through online is easier today, but retention is harder
“I actually think it's easier to break through now. I think it's harder to stick. But I think it's easier to break. And what I've seen is, you know, the internet has really shifted away from the follower model. And it's shifted into an interest-based model that…”
Jack Conte: Two-thirds of Patreon payment volume goes to middle-class creators
“About two-thirds of our payments volume is not going to the, like, you know, super top-of-market creatorists, like the super rich and famous creators. It's going to what we call, I don't like the term, but, like, some people call it, like, the creative middle …”
Jack Conte: Everyone said Patreon was a bad idea when he started
“When I was starting Patreon, the number of people who told me that's a bad idea, it's not gonna work, was like, everyone. I don't think a single person said, that's a good idea, you should go do that.”
Conte: Product-market fit comes from iteration speed, not strategy
“I found the right strategy for finding product market fit is actually no strategy at all. It's speed of iteration. Like your intuition is actually going to be right in some areas and wrong in some areas. And what matters most is getting through the mistakes so…”
Jack Conte: Founders must shift from consensus to internal conviction
“There comes a point where you have pretty good judgment, you've seen a bunch of things before, and rather than cross-indexing a bunch of different disparate opinions, if I could go back in time, I'd tell myself, figure out what you want to do, what kind of com…”
Pomplamoose Earned Around $400K in 2010 Peak Direct Digital Sales
“We did about 400,000 dollars in a year off of mp-three sales, basically. And it was, I think that that year in particular, I think, was 2010.”
Conte: Creator monetization economics failed to keep up with distribution technology
“The economics of that failed to evolve with the distribution technology. So like the distribution happened first, and the economic systems to support that didn't keep up. And so we were in this horrible phase where essentially artists are working for free.”
Conte: Patreon co-founders agreed to a 50-50 equity split
“Yeah, it's in this email. We agree to become fifty-fifty partners in Patreon.”
Conte: All 40 creators rejected Patreon's initial launch invitation
“We made an Excel spreadsheet with those folks, and I found their contact info, and reached out to all 40 of them, and all 40 of them said no.”
Jack Conte earned over $100K annualized within two months of Patreon's launch
“Within the first couple weeks, I passed 5000 dollars a month. And then soon after that, it was, yeah, it was even more. And at the time, I was making maybe two videos a month. So, you know, suddenly, like very suddenly, within two months, I went from draining …”
Conte: Patreon's growth was primarily driven by a creator viral cycle
“Some of the people who watched my video were creators themselves, and when they landed on my Patreon page, and they saw this random middle-of-the-road YouTuber making six figures, they had that same mind-blow moment that I had had two years before when Lauren …”
Conte: Patreon raised $2.1M seed round at $6M valuation
“That first round ended up being 2.1 million at a six million valuation, so it was, you know, about a third.”
Conte: Patreon raised $15M Series A round in 2014
“In 20, yeah, twenty-fourteen, we raised the fifteen million dollar round.”
Jack Conte: 8chan launched on Patreon to crowdfund the site's initial development
“The thing that caused the debate was a website called eight Chan that launched on Patreon.
Guy Raz: Yeah.
Jack Conte: And they were using Patreon to fund the development of the site.”
Conte: Patreon's first content policy took two months and totaled 40 pages
“He built these
Jack Conte: Very massive content policy and trust and safety and enforcement systems, and he worked with us for a period of two months to draft the first version of what became Patreon's content policy, which was, turned out to be about 40 page…”
Jack Conte: Online platforms absolutely can define pornography with rigorous explicit rules
“I've heard people say, you can't define porn, you just kind of know it when you see it. I beg to differ. You can define porn.”
Conte: Patreon refused to alter content policies to retain high-profile creators
“We weren't going to you know, we weren't going to change our minds to keep two or three creators as painful as that was.”
Conte: Patreon is not profitable and burning cash every month
“So no, Patreon's not profitable. It's tracking toward profitability. We're burning money every month, but actually the business is, like, very healthy.”
Conte: Extreme niche creators can reach millions and earn big online
“On the internet, there are literally millions of people who will like your stuff if your ratio is one in a thousand. You can get millions of fans and make hundreds of thousands of dollars a month.”