Conte: Product-market fit comes from iteration speed, not strategy
Jack Conte · Advice Line with Jack Conte of Patreon · Jan 16, 2025 · at 15:09
Jack Conte, co-founder of Patreon, advises coffee entrepreneur Zach Parsons on how to test and find product-market fit for a new wedding-themed coffee subscription.
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“I found the right strategy for finding product market fit is actually no strategy at all. It's speed of iteration. Like your intuition is actually going to be right in some areas and wrong in some areas. And what matters most is getting through the mistakes so that you iterate your way to product market fit as quickly as possible.”
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