Carr funds his cinematic promotional book trailers entirely out of pocket
“So I think maybe other publishers also think my publisher pays for these things, but it's really just me out of pocket as a business.”
Carr reinvests heavily into his business, delaying full financial independence
“Not yet, but I'm on the cusp. But not not quite there yet. And getting closer, but a lot of this has been invested back in.”
Anton Myrer's 'Once an Eagle' is Jack Carr's most gifted book
“One book that stands out as my most gifted book, it's called Once an Eagle by Anton Meyer, and it's written in 1968, and it's historical fiction, and it follows two people from right before World War I up to Vietnam.”
Traditional publishing distribution allows Carr to focus solely on writing
“I like being where I am. I like the team that they have at Simon & Schuster. I like the production value of the audiobooks. I like Ray Porter who narrates, who's absolutely amazing. I like that they have regional representatives all across the country. You get…”
Modern authors must build direct audiences via podcasts and free content
“So I realized that if you want to build an audience today with new readers, well, now it's podcast, it's social presence, it's that blog. It's adding something of value to their lives throughout the year that they're not paying for but that helps create that c…”
Brands pay zero dollars to be featured in Carr's gear guides
“People have reached out and said, how much, how can I, how much do you need to put my product on your gear guide? And the answer is nothing.”
Describing realistic gear and products builds character authenticity in fiction
“When I see somebody and they walk in or they walk onto a range, I can see the pistol that they have on. I can see the holster. They're using the belt, their shoes, their hat, their watch. That tells me a story about them, the car they pull up in. That all tell…”
Jack Carr tracks publisher satisfaction instead of exact book sales
“I spend zero bandwidth worried about that. So my metric is, is Simon and Schuster happy and how happy are they? And they're ecstatic.”
Carr sends 350 custom promotional gift boxes per book release
“I send out about 350, and most of them go to people as just thank yous. So people with no social media presence at all, just a thank you for whatever, X, Y, or Z.”
Author Jack Carr monetizes thriller novels via shoppable affiliate gear guides.
“He basically has created his own version of that, where he has all these gift guides, or he'll be like, here's all the gear that James Reese used in this book.
And he has these beautiful guides on his website.
And lo and behold, if you highlight over a lot of …”