Author Jack Carr monetizes thriller novels via shoppable affiliate gear guides.
Sam Parr · 5 Genius Business Tactics Turning Broke Authors Into Millionaires · Mar 4, 2024 · at 15:57
Sam Parr analyzes how author Jack Carr utilizes content-to-commerce by linking to and selling specific tactical products featured in his books.
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“He basically has created his own version of that, where he has all these gift guides, or he'll be like, here's all the gear that James Reese used in this book. And he has these beautiful guides on his website. And lo and behold, if you highlight over a lot of them, they're all affiliate links. And in fact, oftentimes, On jackcar.com, he sells his own stuff, and so one of the main parts in this first book that I read is he's got this fancy tomahawk, which is basically like an axe, and he uses this tomahawk to kill people, and it's like a really high-quality tomahawk. Well, jackcar.com sells that exact same tomahawk”
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