“So I think maybe other publishers also think my publisher pays for these things, but it's really just me out of pocket as a business.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Jack Carr
Insight
'USA Today bestseller' branding signals failure to make the NYT list
“When you see a book that says number one or just like USA Today bestseller, what that tells me and what it has always told me is that they didn't make the New York Times list. So the New York Times list is kind of a benchmark because you can be a number one so…”
Jack CarrMay 29, 2024▶ 11:37How This Ex-Navy SEAL Turned A Book Into A $1M+ Empire | Jack Carr Interview
Disclosure
Traditional publishing distribution allows Carr to focus solely on writing
“I like being where I am. I like the team that they have at Simon & Schuster. I like the production value of the audiobooks. I like Ray Porter who narrates, who's absolutely amazing. I like that they have regional representatives all across the country. You get…”
Jack CarrMay 29, 2024▶ 28:58How This Ex-Navy SEAL Turned A Book Into A $1M+ Empire | Jack Carr Interview
Opinion
Jack Carr: Book publishing is a legacy industry slow to adapt
“Publishing really hasn't kept up. It's a very legacy type of a business, and they do so well because they've been around for so long, so they're very entrenched in what they do, and they make some money, but they're safe as far as business goes. Very slow to a…”
Jack CarrMay 29, 2024▶ 3:12How This Ex-Navy SEAL Turned A Book Into A $1M+ Empire | Jack Carr Interview
Insight
Modern authors must build direct audiences via podcasts and free content
“So I realized that if you want to build an audience today with new readers, well, now it's podcast, it's social presence, it's that blog. It's adding something of value to their lives throughout the year that they're not paying for but that helps create that c…”
Jack CarrMay 29, 2024▶ 22:27How This Ex-Navy SEAL Turned A Book Into A $1M+ Empire | Jack Carr Interview
Disclosure
Carr sends 350 custom promotional gift boxes per book release
“I send out about 350, and most of them go to people as just thank yous. So people with no social media presence at all, just a thank you for whatever, X, Y, or Z.”
Jack CarrMay 29, 2024▶ 5:08How This Ex-Navy SEAL Turned A Book Into A $1M+ Empire | Jack Carr Interview
Insight
Jack Carr tracks publisher satisfaction instead of exact book sales
“I spend zero bandwidth worried about that. So my metric is, is Simon and Schuster happy and how happy are they? And they're ecstatic.”
Jack CarrMay 29, 2024▶ 6:51How This Ex-Navy SEAL Turned A Book Into A $1M+ Empire | Jack Carr Interview
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