Innovative Ideas
topic on 1 show · 1 statements across 1 episodes
1 statements about Innovative Ideas, every show
Sutherland: Truly innovative ideas require more marketing, not less
“Big innovative new ideas don't require less marketing, they require more. Because you're asking people to, at the initial stages, you're asking someone to do something that nobody else has done, and you're asking them to do something they haven't done before.”