innovative ideas
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 9, 2025 by Rory Sutherland · across every show →
Everything said about innovative ideas, oldest first
Dec 9, 2025 positive
Sutherland: Truly innovative ideas require more marketing, not less
“Big innovative new ideas don't require less marketing, they require more. Because you're asking people to, at the initial stages, you're asking someone to do something that nobody else has done, and you're asking them to do something they haven't done before.”