Incumbent Vendors
topic on 1 show · 1 statements across 1 episodes
1 statements about Incumbent Vendors, every show
Cranny: Delaying deals is better than losing accounts to entrenched incumbents
“In fact, the sales campaigns I've been involved with, some of my best efforts have been around stopping deals from getting done versus actually getting them. Because once these big investments are made, I mean, it can be a long time and in a lot of cases, neve…”