Impulse Purchases
topic on 1 show · 1 statements across 1 episodes
1 statements about Impulse Purchases, every show
Lütke: Online impulse purchases actually reflect long latent consideration phases
“They sort of feel like input purchases, but they tend to be, like, very few people part with money unless they are like, holy shit, this is the thing I always wanted. Like, this is actually usually the longest. ... When you look at log files, you're gonna get …”