Impression Share
topic on 1 show · 1 statements across 1 episodes
1 statements about Impression Share, every show
Davis: Optimizing for impression share is ego marketing over click share
“It's not about showing as often as possible, because that's what impression share tells you. And that's kind of like ego marketing. I want to be number one. I want to be there all the time. It's about showing to the right person as often as possible. Instead o…”