impression share
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 28, 2024 by Timothy Davis · across every show →
Everything said about impression share, oldest first
Jul 28, 2024
Davis: Optimizing for impression share is ego marketing over click share
“It's not about showing as often as possible, because that's what impression share tells you. And that's kind of like ego marketing. I want to be number one. I want to be there all the time. It's about showing to the right person as often as possible. Instead o…”