Hosiery Industry

topic on 1 show · 3 statements across 2 episodes

How I Built This

3 statements about Hosiery Industry, every show

Blakely: Hosiery Was Uncomfortable Because Male Mill Owners Never Wore It
“I found it very interesting that all I was meeting with were men, and then it kind of became clear to me why they'd probably been so uncomfortable for so long, because the people that were making them weren't spending all day in them, you know, and so, and if …”
Sara Blakely Jul 3, 2017 ▶ 7:27 Spanx: Sara Blakely (2017)
HOW I BUILT THIS Assertion Supported
Blakely: The hosiery industry was declining year after year when Spanx launched
“I was basically coming in and disrupting an entire industry who'd been looking at something in one way, and they were on a decline year after year.”
Sara Blakely Sep 12, 2016 ▶ 7:13 Spanx: Sara Blakely
Hosiery was uncomfortable because it was exclusively manufactured by men
“The manufacturing plants didn't get it at all, and I found it very interesting that all I was meeting with were men, and then it kind of became clear to me why they'd probably been so uncomfortable for so long, because the people that were making them weren't …”
Sara Blakely Sep 12, 2016 ▶ 6:52 Spanx: Sara Blakely

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