Blakely: Hosiery Was Uncomfortable Because Male Mill Owners Never Wore It
Sara Blakely · Spanx: Sara Blakely (2017) · Jul 3, 2017 · at 7:27
Sara Blakely, founder of Spanx, describes visiting North Carolina hosiery mills while trying to find a manufacturer for her prototype.
0:00 / 0:12exact quote · 13.0s
720p mp4 · rendered on demand · StarZero watermark
“I found it very interesting that all I was meeting with were men, and then it kind of became clear to me why they'd probably been so uncomfortable for so long, because the people that were making them weren't spending all day in them, you know, and so, and if they were not admitting it.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Sara Blakely
Blakely Paid Friends to Fake Retail Momentum at Neiman Marcus
“First of all, I paid people basically friends to go buy the product and create a buzz about it because I was like, you know, I gotta have these things move off the shelf or the buyer's not gonna give me any more chance.”
Blakely: Keep Early Ideas Secret to Avoid Inviting Ego and Distraction
“I believe that ideas are the most vulnerable in their infancy, and it's instinct to turn to your right or left in that moment and tell a friend or tell your husband. And you know, when you do that, instantly ego's invited into the mix, and then you end up spen…”
Blakely Secretly Put Target Envelope Stands at Neiman Marcus Registers
“Well, I went to Target, and I bought stands, you know, for envelopes. And I ran around the store and put them at every cash register, and everybody thought somebody else approved it, so they kept them there for a while.”
Blakely: Paid friends to buy Spanx at Neiman Marcus to create buzz
“I paid people, basically friends, to go buy the product and create a buzz about it because I was like, you know, I gotta have these things move off the shelf or the buyer's not gonna give me any more chance.”
Blakely: Placed Spanx displays at Neiman Marcus registers without authorization
“Well, I went to Target, and I bought stands, you know, for envelopes, and I ran around the store and put them at every cash register, and everybody thought somebody else approved it, so they kept them there for a while.”