Hook Model
topic on 1 show · 1 statements across 1 episodes
1 statements about Hook Model, every show
Nir Eyal: Four steps are required for unprompted product engagement
“That in a habit forming product, you have to have these four fundamental elements, these, this trigger, action, reward, investment. They have to be there. It's kind of the prerequisite for a product that builds what I call unprompted user engagement”