Hook Model
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 2, 2019 by Nir Eyal · across every show →
Everything said about Hook Model, oldest first
Jan 2, 2019 neutral
Nir Eyal: Four steps are required for unprompted product engagement
“That in a habit forming product, you have to have these four fundamental elements, these, this trigger, action, reward, investment. They have to be there. It's kind of the prerequisite for a product that builds what I call unprompted user engagement”