Help Center
topic on 2 shows · 3 statements across 2 episodes
3 statements about Help Center, every show
Smith: Help center optimization is critical for AEO, unlike SEO
“Help center is actually a great place to do that because help center is you talking about how your product works and what it does when it does not do. And so help center optimization is not something you would focus on for SEO, but you would for answer engine …”
Smith: Help center subdomains perform worse than subdirectories
“It's frequently on a subdomain for whatever reason, subdomains don't work well to subdirectories. So move it to a subdirectory.”
Smith: Community-generated help content captures long-tail LLM citations
“I might even open up to the community. Anyone can ask anything because the community will then fill in the tail and then answer those. And again, in many cases, there might be nobody talking about this at all. So you could be the only citation for this and the…”