Heights Platform

product on 1 show · 6 statements across 1 episodes · said 3 times in 1 episodes since 2026

We Live to Build 3

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We Live to Build 3

2026 3 mentions in 1 episode

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6 statements about Heights Platform, every show

Heights Platform AI detects customer frustration to trigger human escalations
“And if our AI detects that, hey, maybe this person's a little bit frustrated, even if they didn't ask to talk to a human, it'll escalate it to us.”
Brian McCanulty Sep 1, 2026 ▶ 32:16 Nobody Wakes Up Excited to Use Software - So He Built This Instead
Product engineering now ships features faster than marketing teams can prepare
“The roles and responsibilities have flipped. It used to always be that like the marketing team is pushing the product, like, Hey, you guys gotta get this finished. We're trying to promote it. And now it's like the opposite. Now it's like, Hey guys, sorry, the …”
Brian McCanulty Sep 1, 2026 ▶ 27:58 Nobody Wakes Up Excited to Use Software - So He Built This Instead
Sticky software products must provide passive value merely by existing
“In every, every product you have to think about what are the things where you can be providing some kind of value for the product to just exist for the person and which will like make it more sticky for the user.”
Brian McCanulty Sep 1, 2026 ▶ 11:05 Nobody Wakes Up Excited to Use Software - So He Built This Instead
WE LIVE TO BUILD Assertion Not checkable as stated
Heights Platform customers are split evenly between novice and experienced creators
“I think it's like 50, 50 for us. So like half of the people have like maybe never sold online before. And half of the people have some kind of experience, either like as a full-time creator or doing something on the side.”
Brian McCanulty Sep 1, 2026 ▶ 10:41 Nobody Wakes Up Excited to Use Software - So He Built This Instead
Time-bound challenges are ideal for activating knowledge business customers
“One of the best ways to do that, I think for people involved in some kind of knowledge business is with the online challenges. Online challenge, I would define as like some kind of A fixed calendar date online course experience that like people are going throu…”
Brian McCanulty Sep 1, 2026 ▶ 6:37 Nobody Wakes Up Excited to Use Software - So He Built This Instead
WE LIVE TO BUILD Assertion Not checkable as stated
Heights Platform has served more than 10,000 creators building online businesses
“We've now done that for more than 10,000 creators which I'm very proud of.”
Brian McCanulty Sep 1, 2026 ▶ 0:49 Nobody Wakes Up Excited to Use Software - So He Built This Instead

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