Angle: iRobot sold roughly 150,000 My Real Baby dolls with Hasbro
“It came out in, in 1999, and called My Real Baby, and we sold 150,000 of them, I think, and they introduced us to low-cost manufacturing, and so did we make any money out of it? We got our costs covered for three and a half years, but we learned how to make lo…”
Osher: Major toy acquirers buy entire product categories, not single products
“If I'm ever going to sell this company, I'm going to need a category that Hasbro or Mattel or one of these companies need because they buy categories. That's what they don't need a product unless it's a lifelong product. They need a category.”
Hasbro considered a corporate investment and potential outright acquisition of Gymboree
“Yeah, so first they just thought they were going to do a corporate investment, and then they thought they would buy the company.”
Cocks: Hasbro engages several million kids annually in D&D school programs
“In fact, I think we've been doing a bunch of middle school and elementary school programs, like We can get to the exact figures after the pod, but it's several million kids per year now that we engage every year to play D&D.”
Cocks: D&D grew from a $10M to multi-hundred-million-dollar business
“Before that it was like a ten million dollar business to now, you know, a multi-hundred million dollar business.”
Hasbro is developing a digital tabletop with video-game-level visuals
“We have a digital tabletop in development that, that basically brings video game level visuals to life in kind of like a virtual sandbox, but still keeps human ingenuity and human design and human play at the center.”
Hasbro CEO: D&D Beyond reached 19M users, doubling in three years
“Well, right now we're at about nineteen million registered users on D&D Beyond. And we acquired that from Curse Media about three years ago. Three years ago, it was about eight or nine million.”
Toy companies typically pay 3% to 5% net revenue for game licenses
“How it would typically work in the game industry is you can pitch your product to a Hasbro or a Mattel or a Nerf, and if they want to license it, you basically give up all control of the game, and you get something like three to five percent of net revenue as …”
Lasky: Hasbro made an acquisition run at Activision in the late 1990s
“Hasbro made a run at Activision, little known fact, right? In the late nineties, when I was running the studios there, and I remember going to Toy Fair in New York, which I, which is a trip, man.”
Hasbro's Rhode Island Presence Spurred a Juvenile Products Industry Cluster
“Because Hasbro is in, is just south of us in Rhode Island, and because of, they're there was a safety first, first year, some juvenile products companies had sprung up in the area”
Saban sold the Power Rangers franchise to Hasbro for $522 million
“Haim sold the rights to the Power Rangers franchise to Hasbro, the toy company. The deal was reportedly worth five hundred twenty-two million dollars.”