Growth Standard

topic on 1 show · 1 statements across 1 episodes

20VC

1 statements about Growth Standard, every show

20VC Assertion Not checkable as stated
Schultz: Meta Achieved Higher Conversion and LTV by Lengthening User Flows
“There are flows where we made them longer. By giving people more targeting options where we got a higher conversion rate and a higher lifetime value. Whereas the growth standard is shorten the flow and take out steps.”
Alex Schultz Mar 7, 2023 ▶ 25:56 Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings

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