Growth PM
topic on 2 shows · 6 statements across 4 episodes
6 statements about Growth PM, every show
Slonimski: Scale Growth Teams With One UA Manager Per Channel
“Once they scale, what the rule of thumb is, one UA manager per one channel, matching the number of growth PMs, and it becomes like a department.”
Qu: A data analyst should often be hired before a growth PM
“I would often say actually a data analyst needs to be the very first hire. Sometimes even try to find a growth PM who can do analysis. If you're really small, right? You can find that type of unicorn person or even before hiring growth PM, hiring analysts that…”
Qu: Companies should prefer hiring their first growth PM internally
“Prefer hiring internally if possible. If not, if you really don't have anyone internally with that knowledge or with that interest, you can look outside. I would say map the initial growth PM higher to your starting point.”
Qu: Go-to interview question for growth PMs focuses on unexpected experiment results
“When I interview like a gross PMs or analysts, I will always ask, what is the experiment you launched that has a very unexpected results? And what did you do after that?”
Early-stage startups should hire mid-level growth PMs instead of VPs
“When I talk with early stage founders, I advise them to hire kind of an experienced growth PM or experienced growth mass marketer. Don't go for VP growth from the very beginning. Don't go for someone very junior who hasn't done this before, because that kind o…”
Elena Verna: Hiring growth roles without targeting specific friction is a mistake
“Going after just saying, oh, everybody's hiring growth PMs, or everybody's hiring growth marketer, without actually understanding where the friction is lying within your growth system, to hire for the role that will be able to unlock that friction based on the…”