growth PM
also referred to as: growth pms
3 statements across 3 episodes · 1 bullish · 2 bearish · 3 people on the record · first statement Oct 28, 2021 by Elena Verna · across every show →
Everything said about growth PM, oldest first
Oct 28, 2021 negative
Elena Verna: Hiring growth roles without targeting specific friction is a mistake
“Going after just saying, oh, everybody's hiring growth PMs, or everybody's hiring growth marketer, without actually understanding where the friction is lying within your growth system, to hire for the role that will be able to unlock that friction based on the…”
Jan 18, 2023 negative
Early-stage startups should hire mid-level growth PMs instead of VPs
“When I talk with early stage founders, I advise them to hire kind of an experienced growth PM or experienced growth mass marketer. Don't go for VP growth from the very beginning. Don't go for someone very junior who hasn't done this before, because that kind o…”