Growth Hiring

“What I think is important about the exercises is to make them the most abstract possible. If you make them abstract, you're giving people a chance to Reflect about them, ask questions to better understand, and then refocus on something to try to be creative. I…”

“I actually think the more expertise someone has, the more It actually can lead to, like, false precision, and then thinking they know what they're gonna do. And especially, like, I don't think you actually need paid marketing expertise till much later, when yo…”

“I tend to skew more towards internal hire, to be perfectly honest, because I believe in creating opportunity inside a company. I think it's not done often enough. And I also believe that helping people transition into new roles is a way to get more people into…”

“In growth, you can build a great case study because you can give someone a theoretical growth model. You can ask them to tell you what metric they would prioritize, how they would run a great experimentation process, give you three different examples of experi…”

“So one other approach, if the ability to hire somebody very senior is not possible, then you can hire somebody who's a bit more junior. But in that case, I would surround them with a set of advisors.”