Growth Hacks
topic on 4 shows · 4 statements across 4 episodes
the Knowledge Project
Lenny's Podcast
the Official SaaStr Podcast
20VC
4 statements about Growth Hacks, every show
Growth hacks are superficial, but zero-day marketing exploits fundamentally subvert industries
“I'm not a big fan of growth hacks. A growth hack traditionally is sort of product agnostic. So when you move your mouse off the screen and it pops up a little window saying, Hey, why are you leaving? There was a time that was cool. Now it's just like that mous…”
Fraser: Growth hacks typically fail and teach founders bad habits
“It's that, that fallacy of like, oh, that one thing I'm not doing is going to unlock all of my, or solve all of my problems, unlock all of the growth. And it's just not true. And the worst thing that can happen is the one time that maybe that silver bullet doe…”
Ely Lerner: Growth hacks are dead; growth requires finding specific leverage
“I mean, honestly, the concept of growth tactics has died to death. Like, this whole idea of growth hacks, and there's a set of growth hacks that everybody can throw on to get quick wins. Growth is not about growth hacks, right? Growth is about intentionally fi…”