Growth Function
topic on 1 show · 4 statements across 3 episodes
4 statements about Growth Function, every show
Sri Batchu: Early growth leaders don't need prior Head of Growth titles
“I don't think so. I think what you want to look for is people that have, you know, the T-shaped classic thing where they have like a deep spike in one area or one discipline of growth in some way. And that, whether that spike is product, some function of marke…”
Sri Batchu: Growth functions should only be built post-product-market fit
“Personally, to me, a growth function is something that you build post product market fit and is the home for all high volume data and experimentation oriented customer acquisition, retention, engagement strategies.”
Growth functions will decentralize into product management roles
“I think at some point you can see growth being much more decentralized into just how PMs create the product itself. We build in mechanisms to promote the product through virality or these other things. We build onboarding flows. We build upgrade flows to get p…”