Growth Channels
topic on 3 shows · 6 statements across 6 episodes
the Y Combinator Startup Podcast 
Lenny's Podcast 
20VC
6 statements about Growth Channels, every show
Rachitsky: A single channel drives most growth, other channels add little
“Usually one channels where most of your growth will come from. And so over time, everyone just adds every channel. Everyone's doing ads. Everyone's doing SEO in some form. But it's usually like sales or word of mouth or ads that drives everything. Everything e…”
Harries: Dedicate a full-time person to any channel showing early traction
“And what we should have done is, once we've seen signs of life, given we already have PMF overall, staff one person who can focus on growing that one product, and those one set of KPIs, and nothing else. Keep them laser focused. So yeah, overall, I wish we had…”
Luc Levesque: Most successful companies scale by dominating a single growth channel
“As we know, you need a great product and you need a great growth loop, and it's usually just one loop that you need to get right. Most companies have gotten to where they are just off of one really strong channel that they've just dominated.”
Scale-stage companies need at most three predictable growth channels
“It startup that gets traction and really kicks off. They've got one predictable growth channel. It's often ads. Right. A startup that really scales and gets in like flirts with that 50, a hundred million dollar run rate. They have two predictable growth channe…”
Prematurely dismissing a growth channel after a flawed test is dangerous
“The only thing that's worse than a channel or a tactic that you tried not working, the only thing that's worse than that is when you didn't give it the appropriate shot. Right? And you prematurely or erroneously concluded that it doesn't work.”