growth channels

also referred to as: growth channel

3 statements across 3 episodes · 1 bullish · 1 bearish · 3 people on the record · first statement Sep 1, 2022 by Yuriy Timen · across every show →

Everything said about growth channels, oldest first

Sep 1, 2022 negative
Insight
Prematurely dismissing a growth channel after a flawed test is dangerous
“The only thing that's worse than a channel or a tactic that you tried not working, the only thing that's worse than that is when you didn't give it the appropriate shot. Right? And you prematurely or erroneously concluded that it doesn't work.”
Yuriy Timen Sep 1, 2022 ▶ 34:04 How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
Jun 15, 2023 positive
Insight
Luc Levesque: Most successful companies scale by dominating a single growth channel
“As we know, you need a great product and you need a great growth loop, and it's usually just one loop that you need to get right. Most companies have gotten to where they are just off of one really strong channel that they've just dominated.”
Luc Levesque Jun 15, 2023 ▶ 24:05 Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)
Jan 25, 2026
Insight
Rachitsky: A single channel drives most growth, other channels add little
“Usually one channels where most of your growth will come from. And so over time, everyone just adds every channel. Everyone's doing ads. Everyone's doing SEO in some form. But it's usually like sales or word of mouth or ads that drives everything. Everything e…”
Lenny Rachitsky Jan 25, 2026 ▶ 1:13:00 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
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