Google Toolbar
product on 4 shows · 6 statements across 2 episodes · said 31 times in 5 episodes since 2018
Acquired 24 
Big Technology 4 
the Y Combinator Startup Podcast 2 
American Optimist 1
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Acquired 24Big Technology 4the Y Combinator Startup Podcast 2American Optimist 1
2025 24 mentions in 2 episodes 12 per episode
2024 4 mentions in 1 episode
2021 1 mention in 1 episode
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6 statements about Google Toolbar, every show
Google Toolbar users averaged seven times more searches
“Once Google toolbar was installed, a user averaged seven times the number of searches. Which makes them seven times more valuable. Which means you could pay a lot of money to get someone to install it.”
Google Toolbar lifted user ARPU from $2 to over $10
“The average annual revenue generated by a Google user was two dollars. But with Toolbar, it was 10 plus dollars. Even if you're being conservative. So that difference that somewhere of, you know, eight bucks a user call it, is your budget to play with.”
Gilbert: Google Monetized Google Earth Through Toolbar Bundling, Not Ads
“They just bundled Google Toolbar with the installs of Google Earth, and then it more than paid for itself. We don't need to do ads.”
Gilbert: Sundar Pichai joined Google in 2004 to lead Toolbar team
“In 2004, a new PM is hired by Google. They come in and they take over this application's client team that includes Google toolbar. That PM is Sundar Pichai.”
Rosenthal: Google Toolbar was a secretive strategic linchpin for Google
“How important Google toolbar was and how secretive the company was about this really being like the strategic linchpin of what they were doing. ... Or a strategic linchpin.”
Gil: Google spent hundreds of millions yearly on Firefox and Adobe distribution
“And so examples where people were very aggressive about distribution with things like Google, where they were spending hundreds of millions of dollars a year on things like Firefox, having Google prominently displayed on its homepage. They literally paid for, …”