Global Advertising
topic on 1 show · 2 statements across 2 episodes
2 statements about Global Advertising, every show
Evans: Global trade marketing spend totals hundreds of billions of dollars
“If you pay a retailer for end caps, if you pay a retailer to put your product On the shelf. If you pay a product retailer to give your product more shelf space, if you pay a retailer to put it like by the checkout, then that's called marketing, not advertising…”