Global advertising
2 statements across 2 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 24, 2021 by Benedict Evans · across every show →
Everything said about Global advertising, oldest first
Jan 24, 2021 neutral
Mar 12, 2023
Evans: Global trade marketing spend totals hundreds of billions of dollars
“If you pay a retailer for end caps, if you pay a retailer to put your product On the shelf. If you pay a product retailer to give your product more shelf space, if you pay a retailer to put it like by the checkout, then that's called marketing, not advertising…”