GIF
topic on 3 shows · 5 statements across 3 episodes · said 7 times in 1 episodes since 2023
Lenny's Podcast 7 
the Official SaaStr Podcast 
20VC
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Lenny's Podcast 7
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5 statements about GIF, every show
Miro saw a 15% conversion lift by paywalling GIF playback
“One example at Miro was GIFs were very popular, and there was a limitation on free plans to play GIFs. Putting a paywall there, we thought would convert a little bit. The conversion was very big. It was 15%.”
Conrad: GIF creator Steve Wilhite fought for the 'Jif' pronunciation at CompuServe
“There was a guy on the team named Steve Wilhite who invented graphics interchange format, GIF. And he was a straight out of central casting, 19 sixties neckbeard programmer type. And the first I had ever encountered and very prickly. And it's crazy. But at the…”
Mobile channel fragmentation will drive GIF adoption for efficient expression
“As we are increasingly mobile and as we have More and more channel fragmentation. People are going to be looking for the most efficient way to express themselves maximally, and GIFs are really that amazing sweet spot of making a point, but having to do very li…”
A massive mainstream audience still does not know what GIFs are
“There's, you know, there's a giant group of people out there that don't know what gifts are still, that don't know how to use them. And our job is to make sure they can, and then make sure that it's easy. And so you want to make gifts as fluid as what, you kno…”
Giphy will expand GIFs into virtual reality, smart glasses, and paper
“GIFs in virtual reality, GIFs in your glasses, GIFs outside of computers, GIFs on paper. You know, a whole new kind of search engine that no one's ever seen before, where everything moves, which resembles all of life. Just think of what you look at in the worl…”