Generalist Marketers
topic on 1 show · 1 statements across 1 episodes
1 statements about Generalist Marketers, every show
Le Nel: Generalist marketers belong in management, not execution
“I'm a strong believer of specialists, and that people should be experts in what they do, and generalist marketers are good in managerial positions, but not at doing things necessarily, you know, and that's why we have people who are experts in mid funnel, expe…”