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Free Product

topic on 2 shows · 3 statements across 3 episodes

Masters of Scale Lenny's Podcast

3 statements about Free Product, every show

LENNY'S PODCAST Insight
Hila Qu: Offering a free product without data foundation is useless
“If you don't have a foundation of data and understanding of how to analyze those data, you are giving away a free product for nothing.”
Hila Qu Apr 2, 2023 ▶ 15:20 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
MASTERS OF SCALE Insight
Söderström: Higher-quality free products increase user engagement and paid conversions
“We give you a free product, and the better that free product is, the more you use it, the more you're going to convert.”
Gustav Söderström Mar 22, 2023 ▶ 26:38 Spotify's Daniel Ek on how to build trust fast
LENNY'S PODCAST Insight
Widjaja: Scaled products should target 60% week-over-week retention for free tiers
“If users are coming back, if it's a free product, 60%, right? It has to be at least 60% if it's a free product week over week. If it's a paid product, I usually look at that more as like maybe 20 to 30%.”
Crystal Widjaja Jul 31, 2022 ▶ 25:19 How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

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