Fogg Behavior Model
topic on 1 show · 1 statements across 1 episodes
1 statements about Fogg Behavior Model, every show
Fogg: Motivation and ability compensate for each other to drive action
“It's a compensatory relationship, so they can compensate for each other. So if motivation is Low for any given behavior, then the ability must be high. In other words, it has to be easy to do. Otherwise, you won't do it. If motivation is low, and it's hard, yo…”